Give16 uses Universal Google Analytics to track information about its visitors including demographic and interest-based data. This information helps us understand our audience and tailor our website and marketing communication for an optimal user experience.
Give16 and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and anonymous identifiers to determine visitor’s age and demographics. When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a “cookie“) to remember their visits.
This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited.